We are delighted that CuparNow won through to be a finalist in the 2022 Good Retail Awards. A spokesperson for the Awards says: “The number of inspirational stories shared by so many in the industry made it a privilege – and a real challenge – to narrow them down to the final shortlist.“

CuparNow made it through to the finals of The Retail District Award, “recognising retail areas that are producing innovative campaigns and exciting customer-centric initiatives to create a buzz around the retail stores in their area.”

The Awards’ judges said: “CuparNow created a unique campaign to manage integrated digital and social media communications to support multiple audiences across Cupar and its rural catchment of 40 villages to ensure a vibrant and sustainable approach as a thriving 21st-century market town.” They added: “By sharing relevant content that captures the attention of all age groups, CuparNow has grown a highly engaged audience through organic and paid-for content on their channels. This has been created in a way that drives engagement with products and services, as well as delivering increased levels of customer support, answering questions and keeping their growing audiences informed.”

In praising CuparNow’s entry, they concluded: “The CuparNow blog alone has had more than 20,000 new users with close to 50,000 page views in the last 12 months, demonstrating the positive impact of this digital improvement district. This has all been alongside providing free public-realm Wi-Fi across the town centre and other additions such as introducing a podcast to share the stories of businesses, charities and community groups. CuparNow has successfully supported more than 400 businesses and 80 community groups, as well as continuing to grow its audience across multiple channels.”

We would like to take this opportunity to thank Modern Retail and all of those involved in the 2022 Awards – and to congratulate the category winners, in particular, Maria Manion and her team in Watford who won the Retail District Awards.

 

Thanks for reading!