CuparNow is a demonstration pilot project – funded by the Scottish Government, Digital Scotland & Fife Council – as one of a number of initiatives under Scotland???s Towns Partnership???s Digital Towns Programme. ??It is delivered by Destination Digital.

Driven by ABCD – the town???s business community ??? the initiative pilots Scotland???s first ???digital improvement district??? over a 15-month period (beginning in September 2018). It is supporting businesses and organisations in and around Cupar, sharing content via new digital and social media channels.


What we are delivering …

Our project ambassador visits Cupar every week, ensuring we visit the 350+ businesses in and around the town every quarter. When visiting, our ambassador will take pictures: these are shared with our colleagues who then schedule and share via the new digital channels ??? primarily via this Blog and Facebook and supported by Instagram & Twitter. On top of that, as our service operates seven days-a-week, we will be sharing content day in, day out ??? amplifying messages from all involved. If you’re active on social media, tag #CuparNow so we can see and help to share your messaging.

Integrated digital communication

In addition to the above, we will be providing free public realm Wi-Fi in the town centre: this will deliver a free service for visitors to the town centre ??? be they local residents or tourists. The data we capture will enable us to build a database. Once at a certain level, we will create and share regular newsletters to promote the town???s offering.

How can my business get involved?

If you run or manage a business or community organisation in and around Cupar, we want to hear from you! We are looking for your news, events, fun stuff, promotional offers and anything brand new that you have to shout about. If you have anything to share direct, you can contact us by email – sending information to

What happens next?

The demonstration pilot will build to an ???Improvement District??? ballot in November 2019 when non-domestic rate paying businesses and organization in Cupar will be asked if they wish for the project to continue. More will be shared on this over the coming weeks and months.


If you have any questions on any aspect of the project, please do not hesitate to contact us: you can email or call 01334 870858.

For a copy of the project’s Business Plan, please click on the following to download a PDF.




Thank you for reading!