Insurance with a difference …

Anderson Smith are an independent insurance broker based in Kinross offering “all types of commercial insurance“. The company has opted in to become part of CuparNow and we caught up with their Account Executive, Craig Hart, who lives in Cupar to discover more …

Craig joined Anderson Smith Insurance Brokers at the start of this year. He says: “I have worked within the insurance industry for 17 years for both an insurance company and insurance brokers. Together with my colleagues, we strive to build strong relationships with our clients, very much focused on face to face personal service.

The company launched in 2020 and has won a reputation for delivering “expert yet straightforward” advice to businesses, owners and directors. Craig adds: “We like to think of ourselves as a modern business built on ‘old fashioned’ values – no automated systems or call centres.

Craig is keen to work with businesses in Cupar and across the town’s rural catchment. He tells us of the industry memberships and partnerships as well as the regulatory bodies who both guide and oversee their work …

  • The Bravo Network – giving them “exclusive access to a broad range of insurance products and services, as well as considerable negotiation powers with major insurance companies“. Craig says: “We have the backing and support of a major Network whilst maintaining our independence.
  • Members of The British Insurance Brokers’ Association (BIBA) – the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers.
  • Staff qualifications are awarded by the Chartered Insurance Institute (CII), the premier professional organisation in the insurance and financial services industry.
  • Authorised and regulated by the Financial Conduct Authority (FCA). You can find Anderson Smith Group Ltd on the FCA Register.
  • Agents of BHSF, established in 1863, as a not-for-profit health and wellbeing provider with a proud history of making healthcare accessible to working people.

When you call Anderson Smith, Craig explains: “You are speaking with someone who will remember your name and the details of your business. You will get their contact details and be able to speak to the same person time after time – when you need to speak with them. Where possible we meet our clients at their place of business, home address or at our office so that we can have a real conversation to get to know you and your business. We can then establish exactly what you want and need from your insurance programme.” He adds: “When you approach us, we will act as your agents and are here exclusively to look after your best interests. Our staff are all trained professionals with no need to use a call script: every call with every customer is unique.

Anderson Smith were formed in 2020 and describe themselves as “a modern business that delivers outstanding insurance broking services“. They were established “to fill a need in the area for genuine, independent insurance broking for local businesses.” Day by day, they provide insurance and risk management advice to businesses, owners and directors across a whole range of sectors …

  • Shop, Office, Retail, Leisure, Farm and Rural Package Insurances
  • Motor Fleet Insurance
  • Motor Trade Insurance
  • Property Insurances
  • Liability Insurances
  • Business Interruption
  • Cyber and Management Liability
  • Professional Indemnity
  • Private Medical Insurance
  • Employee Benefits
  • Connected Private Insurances
  • Health and Wellbeing solutions

Craig says: “Whilst we have a single office in Kinross, our reach extends to all of Fife, Perthshire & Angus. As well as commercial insurance, we also offer our clients health & protection products such as group private medical insurance and group life.

The company prides itself on being “one of very few 100% Scottish owned, managed and resourced independent insurance brokers“.  Today, they employ a dozen full time staff and have aspirations to grow the team further in 2024. You can click on the image below to read more about the careers available …

As with all those who feature on our Blog, we asked Craig (pictured below) what he would recommend to anyone visiting Cupar and Country for the first time, or for the first time in a long time: “Enjoy a great selection of accommodation, restaurants and local shops that give Cupar an authentic charm. Take a walk up the mount or visit nearby Cairnie Fruit Farm or The Scottish Deer Centre.

Need more?

You can find them on Facebook via this link. They are also on LinkedIn. The company’s website can be found here with a full breakdown of their services. You can email them via this link or call them on 01577 333 177.

If you visit them in person, they are at 16 High Street, Kinross (KY13 8AN) and their office is open Mon–Fri, 0900-1700.


Thanks for reading.