The best ingredients. The best ice cream.

Cupar will soon feature as the 21st Century Market town at the heart of a Food & Drink Trail. In support of this project, we will be showcasing many of the town’s tempting treats over the coming weeks and months. As a taster, we thought we’d share this gem … a video clip that’s stood the test of time!

Vince Fasaro runs Luvians on Bonnygate. His parents – Arduino and Amelia – opened their first café in 1955 in the heart of the Irvine Valley where his father started making his own ice cream.

This video clip – from 2014 – is courtesy of Ochil Foods


In 1961 – having driven the length of the UK from Alness to Brighton looking for potential premises for a new family shop – the Fusaros moved to Fife and took over a café in Cupar, complete with Venetian mirrors and marble tables.

In 1973, Vince headed to back to Italy – to Sicily – where he taught at the University of Messina. His “love for ice cream grew … exponentially!” Once back in Fife, the Luvians name grew with the opening of “Baby Luvians” just a few doors down from the family café. The shop sold confectionery and ice cream that was made on the premises. Vincent and his brothers – Tony and Luigi – started to take on more of the day to day management from their parents.

The Luvians name continued to grow. The Bottleshop in Cupar became the flagship store – the family growing a well-earned reputation as one of Scotland’s best suppliers of the finest quality wines, whiskies and spirits – and a bigger, purpose-built ice cream factory was established.

The family now has more than half a century of ice cream making experience. As Vince says on the video clip: “If you start off with good ingredients and you follow a proper process and do it with a great passion and a love for what you are doing … 99.9% of the time you’ll come out with a very good product at the end of it.” They sure do!

Need more?

The Cupar Bottle Shop is at 93 Bonnygate (KY15 4LG).

You can email them via this link, visit their website or call them on 01334 654820. You can also follow them on Facebook.


Thanks for reading!